JP - Digipak Analysis

Rammstein - Made in Germany (Digipak)

Genre:

• The genre of the album is Industrial Metal which is known for its minimalistic style using continuous riffs and relying on instrumental development. This is evident in the digipak through the minimalist art style used as it consists of simply the band members' heads painted to seem like marble statues, overlayed by uniform typography to denote the album and song names.

Media Language:

• The visual techniques used convey the artistic nature of the band yet also their uniform image through each member being framed in the centre third of each section. Futhermore, the lack of mise-en-scene (apart from casting) creates an ominous tone which is evident in the band's overall timbre in their songs and their lyrical themes.
• The album title, 'Made in Germany', connotes that the band (like statues) were forged and 'chiseled' in their home country and exported globally.
• The subjects in the images, whilst being the band members, are seemingly intertextual references to human statues and the idea that they are viewed as living art such as musicians in the modern day are too.

Representation:

• The band are represented as embodying their work through literally being a part of it in the form of real life art. This adds to their postmodern meta-narrative and helps to sell the product through audience intrigue.

Institution and Audience:

• The text would be consumed through ambient observation as there is very little to it due to its minimalist nature and would mainly be used for finding out what's on the album.

Typography:

• The gold font colour denotes the paramount nature of their music and highlights it on the digipak.
• The text is always centre on the page making it the second point on the reading path of each pane.
• The typography style itself is industrial and clean, connoting both the blatant connection to industrial metal and the refined and methodical nature of the band.