Our promotional campaign will consist of a four pane digipak, and an A4 and A3 advertisement.
We have chosen to go with a 4 pane digipak over 6 pane, because it is more conventional for our genre of music. We plan to conform to Royal Blood's existing digipaks with a very plain, black and white look, but then for the inside pains add a performance shot of the band to add colour and depth to the print work.
For our advertisement we are going to have two magazine advertisements that would appear in magazines such as NME. The first one will be a landscape A3 double page spread, consisting of an image of the band against a wall. We will take use of filler space to insert text, promoting the band and their Careless EP. The second will be a portrait A4 image of Ross, using similar techniques to also promote the EP and music video.
No comments:
Post a Comment